Partnering with EveryMatrix, RubyPlay seeks continued expansion
RubyPlay, a dynamic B2B iGaming development studio, has entered into a content integration agreement with EveryMatrix, a leading iGaming software provider. This partnership marks a significant milestone for RubyPlay, expanding its brand presence and game accessibility on a global scale.
EveryMatrix caters to over 300 global brands across casino, sports betting, payments, and affiliate management. The collaboration with RubyPlay opens up exciting growth prospects for the studio, as it integrates its gaming portfolio into EveryMatrix's robust technology platform.
The integration of RubyPlay's slots into EveryMatrix's SlotMatrix aggregation platform provides operators on SlotMatrix with access to RubyPlay's full range of slots, including titles like Immortal Ways Diamonds, Diamond Explosions 7s, and Mayan Cache. This partnership is expected to elevate the gaming experience for players, offering a wider variety of engaging games.
Amund Stensland, COO of CasinoEngine at EveryMatrix, expressed pleasure at welcoming RubyPlay to their network of global partners. He believes this partnership will open up new avenues for expansion and solidify their position as a leading provider of innovative iGaming solutions.
Dr. Eyal Loz, CPO at RubyPlay, made a statement regarding the partnership, emphasizing its importance in navigating regulated markets. He stated, "This collaboration signifies EveryMatrix's commitment to delivering the most comprehensive and engaging gaming content to their operator partners and their players."
The significance of RubyPlay's partnership with EveryMatrix lies in expanding its reach and distribution in the iGaming industry. This collaboration enables RubyPlay to integrate its gaming content into EveryMatrix's ecosystem, facilitating access to new markets and operators.
This kind of partnership is broadly significant in iGaming because it enables smaller or mid-sized game studios like RubyPlay to scale quickly through established distribution channels and compliance frameworks, accelerating their international expansion and revenue growth. EveryMatrix's partnership with RubyPlay is mutually beneficial and is expected to boost RubyPlay’s presence by allowing it to offer its slot games and products through EveryMatrix’s platform to a wider array of operators globally.
Moreover, the partnership enhances RubyPlay's access to regulated markets where EveryMatrix operates, potentially including tier-one U.S. brands as per parallel industry movements. This partnership underscores RubyPlay's success in navigating regulated markets and EveryMatrix's commitment to delivering the most comprehensive and engaging gaming content to their operator partners and their players.
EveryMatrix asserts confidence in the partnership, believing it will open up new avenues for expansion and further solidify their position as a leading provider of innovative iGaming solutions. The collaboration between RubyPlay and EveryMatrix underscores a promising future for both parties in the competitive and regulated iGaming sector.
